This is the number ONE tell tale sign a baker, cookie, treat or sweet maker does not know their numbers. If you are constantly so busy that you can't keep up, you are NOT CHARGING enough. Understanding your numbers helps you balance out the supply versus demand which will quickly help you leave overwhelm behind.
Frustration is the nasty cousin of overwhelm, if you think you know your numbers because you're not that cheap cake lady your cake friends warn you about... you get daily request for orders but when you send the quote you get ghosted or worse yet, you get (You're too expensive) reply. Knowing your numbers helps you understand the value & stay the course.
You go all in & invest into buying the best classes, tools & packaging money can buy. You attend SoFlo & ICES yet you always feel like you can barely afford to keep going. You sacrifice sleep & family time to build your dream business but in the end feel like you are failing. This is why I teach sweet creatives how to succeed. If I can do it, you can too!
I've been a professional in the baking arena for the last 14+ years and my bakery LA Sweetz has sold over 1 million cupcakes since we first opened our doors in 2008.
I have 14 yrs retail bakery experience and 20+ years overall industry experience. I've owned and operated 5 bakery retail locations and was top 4% of Hispanic female franchisors in 2015
Being rated as one of America's top 10 cupcake bakeries speaks volumes. The systems I have put in place to help grow & sustain us as industry leaders prove my methods work.
In 2008 this mom of 5, high school graduate decided to use her saved up profit money from her sweet side business (home cake biz) to open her first retail bakery store front.
She crafted, branded and marketed her now famous original guava cupcake & landed her bakery (LA Sweetz) on several national and international culinary shows.
She has spent the last 14+ years as the bakery CEO and has implemented systems & a solid team to run the bakery for her. Letty now dedicates the majority of her time as a business mentor who serves the baking community thru her top rated podcast (My Sweet Business) and her online courses.